Business Model Trend Name(Required)Trends Impact on FRONTSTAGEVALUE PROPOSITION(Required)-3 = New entrants are gaining traction with cheaper, better, or substitute products and services that may make our business model obsolete. +3 = Competition for our products and services is shrinking and our products and services are likely to gain traction and benefit from that.-3-2-10+1+2+3CUSTOMER SEGMENTS(Required)-3 = The markets in which we are active are projected to shrink significantly over the coming years.+3 = The markets in which we are active are projected to grow significantly over the coming years.-3-2-10+1+2+3CUSTOMERS RELATION(Required)-3 = Various trends (tech, cultural, demographics) are reducing the friction for our customers to leave us and never come back.+3 = Various trends are making it harder for our customers to desert us and the friction for them to leave is increasing.-3-2-10+1+2+3VALUE PROPOSITION / CUSTOMERS SEGMENTS(Required)-3 = Social and cultural trends that are projected to grow are driving customers away from us (e.g., sustainability, fashion, etc.).+3 = Various trends are making it harder for our customers to desert us and the friction for them to leave is increasing.-3-2-10+1+2+3Trends Impact on BACKSTAGEKEY RESOURCES(Required)-3 = Technology trends that substantially undermine our business model or make it obsolete are gaining traction.+3 = Technology trends that substantially strengthen our business model are gaining traction.-3-2-10+1+2+3KEY RESOURCES / KEY ACTIVITIES(Required)-3 = New regulations make our business model significantly more expensive or impossible to operate and give our competitors an advantage.+3 = New regulations make our business model significantly cheaper or easier to operate and give us a competitive advantage over our competitors. -3-2-10+1+2+3KEY RESOURCES / KEY ACTIVITIES(Required)-3 = Suppliers and value chain actors are changing in a way that puts our business model at risk.+3 = Suppliers and value chain actors are changing in a way that radically strengthens our business model.-3-2-10+1+2+3Trends Impact on PROFIT FORMULAECONOMIC(Required)-3 = An economic downturn in the next six months would be lethal to our business model (e.g., due to high cost structure, debt obligations, etc.).+3 = Our business model is resilient and would even benefit if an economic downturn happened in the next six months (e.g., due to weak competitors).-3-2-10+1+2+3GEOPOLITICAL(Required)-3 = Our business model depends on key resources or other factors that may be affected by geopolitical or other external forces (e.g., commodity prices, trade wars, etc.).+3 = Our business model does not depend on key resources or other factors that are affected by geopolitical or other external forces (e.g., commodity prices, trade wars, etc.).-3-2-10+1+2+3VC FUNDING(Required)-3 =There are a significant amount of venture capital funding start-ups in our arena and this has grown over the last six months.+3 = There are little to no venture capital funding start-ups in our arena. -3-2-10+1+2+3