Business Model Performance Name(Required)FRONTSTAGEVALUE PROPOSITION(Required)-3-2-10+1+2+3-3 = Our products and services perform worse than those of our competition.+3 = Our products and services are highly differentiated and loved by our customers.CUSTOMER SEGMENTS(Required)-3-2-10+1+2+3-3 =We lost over 20% of our customer base in the last six months.+3 = We increased our customer base by at least 50% over the last six monthsCHANNELS(Required)-3-2-10+1+2+3-3 = We are 100% dependent on intermediaries to get products and services to customers and they are making market access difficult.+3 = We have direct market access and fully own the relationship with the customers of our products and services.CUSTOMERS RELATION(Required)-3-2-10+1+2+3-3 = All our customers could theoretically leave us immediately, without incurring direct or indirect switching costs if they left.+3 = All our customers are locked in for several years and they would incur significant direct and indirect switching costs if they left.BACKSTAGEKEY RESOURCES(Required)-3-2-10+1+2+3-3 = Our key resources are significantly inferior to those of our competitors and they have deteriorated over the last six months. New entrants compete with better, new, or cheaper resources.+3 = Our key resources can’t easily be copied or emulated for the next couple of years and they give us a competitive advantage (e.g., intellectual property, brand, etc.).KEY ACTIVITIES(Required)-3-2-10+1+2+3-3 = The performance of our key activities is significantly inferior to that of our competitors and has deteriorated over the last six months. New entrants compete with new, better, or cheaper activities.+3 = Our key activities can’t easily be copied or emulated for the next couple of years and they give us a competitive advantage (e.g., cost effectiveness, scale etc.).KEY PARTNERS(Required)-3-2-10+1+2+3-3 = Over the last six months we lost access to key partners.+3 = Our key partners are locked in for years to come.PROFIT FORMULAREVENUE STREAMS(Required)-3-2-10+1+2+3-3 = We lost over 20% of our revenues in the last six months.+3 = We doubled our revenues over the last six months and are growing significantly faster than our competitors.COST STREAMS(Required)-3-2-10+1+2+3-3 = Our cost structure grew faster than revenues and is significantly less effective than that of our competitors.+3 = Our cost structure shrunk compared to revenue growth and is significantly more effective than that of our competitors.MARGIN(Required)-3-2-10+1+2+3-3 = Our margins shrunk by over 50% in the last six months and/or are significantly lower than those of our competition (e.g., over 50% lower).+3 = Our margins increased by at least 50% in the last six months and/or are significantly higher than those of our competition (e.g., over 50% higher).